AR Tech “Seek” Provides Better eCommerce Shopping Experience for Consumers
If 2019 was the year AR began to gain a foothold and go mainstream, then 2020 may just be the year it becomes a normal way of life. AR has become the must-have new tech for retailers and brands online as consumers are now beginning to expect it. Fortune 500 companies such asWalmart, Nestle, and Overstock are choosing AR tech for their augmented reality needs, and that is partly based on a new cross-platform app-less AR solution called Seek.
And the company has just announced the release of Seek Studio 2.0, an even more advanced AR platform that allows brands to manage and deploy augmented reality content at scale for e-commerce, advertising, education and more.
Augmented Reality for E-commerce
Augmented reality has touched many industries, ranging from entertainment and gaming to safety training and military applications, but e-commerce is perhaps the most ideal mainstream use case. The aforementioned Seek AR technology brings the ideal experience to online shopping. Being able to view products in 3D, augmented reality gives customers more confidence in their online purchases by providing Seek’s flagship product SeekView, which enables this seamless, more engaging web-based AR experience. By eliminating the need for costly apps, dozens of brands on five continents have used Seek to bring this improved online shopping experience to their respective audiences.
According to the company, among the advantages that Seek’s AR tech brings to the eCommerce table include increased sales conversion, lower return rates and a shopping experience more closely aligned with today’s ever-evolving consumer desires. iOS and Android SDKs are also available for retailers that wish to deploy this seamless experience across all platforms.
Seek Studio 2.0
This updated version of Seek provides retailers with one central place for all of their 3D/AR content - the new Seek Studio 2.0. Seek Studio is a platform for augmented reality where brands can upload 3D models, edit in the browser in real-time and then deploy in seconds without any previous 3D expertise. Seek Studio 2.0 is focused on making augmented reality easier to create, publish, and share.
Jon Cheney, CEO and founder of Seek said, “3D content is much more difficult to manage and deploy than pictures or video. Seek Studio 2.0 makes what should be a very complex process as easy as publishing a YouTube video. 2.0 brings even greater flexibility and power to our brands as they seek to bring the best possible experience to their customers.”