When leaving a keynote address at a consumer tech show of any shape or size, some of the typical feelings or emotions that one might experience are genuinely wowed (at the product launch), relieved (that it’s over), and perhaps sleepy (having sat through another boring product pitch). Rarely—if ever—would I say that I’ve gotten up from my chair or cardboard box seat and felt inspired. But that’s exactly the type of emotion that Hakan Bulgurlu, the CEO of Arçelik, inspired in a fair majority of those in attendance for the final IFA 2019 keynote.
Perhaps an unknown name on its own, Arçelik is the holding company for some of the biggest home appliance brands in the world, including Beko, Blomberg, Grundig, Defy, and Dawlance—as well as some of its own name brand appliances in the Turkish market.
Whatever your level of familiarity with any of those brands, Arçelik is a name that everyone in the appliances industry and wider consumer tech market needs to learn and remember. When we someday talk about where the conversation changed around the impact that the products we use can have on the environment and overall health of Mother Earth, we’ll be able to point to Arçelik and Bulgurlu—perhaps even more specifically to this keynote at IFA 2019.