Are Retailers Failing Smartphone Shoppers?
Of consumers who have downloaded a retailers' special shopping application, only 14 percent have bought anything as a result- with many using information gleaned in order to later buy online elsewhere.
That's according to a survey released this week by Retrevo.
According to the survey, 48 percent of those surveyed have checked out electronics products in-store and then bought online, a number which rises to 58 percent for smartphone owners. Both are the largest of any product category.