As Lee Addresses the Past, Monster Takes the Wraps Off DNA 2.0
At Monster's CE Week press conference in New York Wednesday, some may have wondered whether Head Monster Noel Lee would address the subject clearly on a lot of people's minds: The recent purchase of Beats Electronics, the company with which Monster was associated at its launch, by Apple for $3 billion, none of which ended up in the pockets of Monster or Lee.
Address it, Lee did. At length, in fact.
In language similar to what Lee has had to say about the situation in various forums- statements, blog posts, CNBC interviews, the Head Monster expressed pride in the role Monster played in the creation of Beats, and hope that the Apple deal meant a growing valuation for other companies in that space, Monster included.