How To Choose The Right Shade of Green
Every day, companies small and large announce a revolutionary “green” product or technology. Yet how is a consumer, dealer or competitor manufacturer able to verify and compare such claims? “Right now, there’s not an agreed-upon industry standard” by which to evaluate consumer technology products on multiple sustainable criteria, said Gregg Chason, vice president of industry affairs and relations at Philips.
Major CE manufacturers, like Philips, Panasonic and Sony, have long operated environmental programs influencing both company products and processes, and they are increasing intensity.
For example, since 1998, Philips’ businesses operate under an EcoVision program that sets four-year targets for environmental improvement of both products and processes. The goals are stated in broad terms, and then each business group translates those goals into specific targets. For the fourth EcoVision program (2009-2012), Chason said Philips’ companies would invest more than 1 billion euros (roughly $1.46 billion) into green product research, which is more than double what the company is spending now. Philips plans for 30 percent of annual sales to come from green products by 2012, up from 15 percent currently.