12-Volt Vendors Improve Dealer Profits
As part of Dealerscope’s upcoming mobile electronics issue, we spoke with executives from some of the market’s top manufacturers about the most important issues facing independent 12-volt dealers and installers.
We’ll post more excerpts during the next two weeks. Here’s what manufacturer representatives said are the most important initiatives they’ve implemented this year to improve dealer profitability.
Keith Lehmann, senior vice president, Kenwood: We're wrapping a spring buy-in promotion now and dealers who use it are loading upwards of six months' inventory at a discount. We also are running a multimedia demo program; if dealers order the program and meet requirements, they can get demo products at no charge.