How to Beat Internet Pricing
"We use that to our advantage," Kleinschmidt said. "Especially if we're talking to an Internet researcher, he may be interested in a set with Internet connectivity. A lot of them don't realize that it's not just browsing but it's services like Netflix."
Dealers are also conducting more A-B comparisons among 60Hz, 120Hz and 240Hz LCD sets—all from the same source. Those types of demonstrations will become more important as 3DTVs hit the show floor.
One of the biggest obstacles in moving a customer off the Internet and toward an in-store purchase is, in most cases, the lack of sales tax online.