At 3/25 Event, Apple Prioritizes Its Services – & Users’ Privacy
The overflow crowd at Apple’s Steve Jobs Theater in Cupertino, Calif. burst into applause when early on in the event, CEO Tim Cook made a promise about the company’s services philosophy. He vowed that the roster of new offerings Apple was about to describe would be “private and secure.”
What followed was a blitz of service launches capped with the appearance of creative luminaries such as Steven Spielberg and Oprah Winfrey. But more on that later.