Admittedly, we’ve been a little harsh with regards to the wearables market. It’s a product category that, in our opinion, hasn’t lived up to the hype that manufacturers and industry analysts created over the past several years. For the most part, these connected tech products center around a wrist-based device that connects to some app and tracks something—whether it’s steps, heart rate, distance, or something along those lines.
The problem we’ve had with the market is that, after Fitbit and Apple, it’s all just a bunch of noise. Wearables has become an oversaturated category, and consumers are left underwhelmed. And, beyond that, there are plenty of concerns that have come up over privacy, security, and even the accuracy of some of the top wearables out there.
But then CE Week 2017 happened.