At CE Week New York: Connecting, Buying and Sharing CE Industry Insight
In its 13th year (and the second in partnership with Messe Berlin and the IFA team), CE Week New York again served the CE industry and the US retailers as a valuable gathering point, an opportunity to network and a chance to get first-hand information on urgent topics which will influence the business in future.
For one example, an industry panel discussed the advantages and selling arguments of 8K TV, with top executives from Samsung (VP Andrew Sivori), LG (Sr Director Tim Alessi), Sony (Chief Engineer Toshi Ogura), Sharp (President Jim Sanduski), Value Electronics(President Robert Zohn), and moderator from Digital Trends (Jeremy Kaplan, editor in chief).
The panel’s conclusion is clear: not only will the 4X higher pixel count be a good sales argument but also the enormous developments in display technology and electronic components necessary for the new standard will bring visible advantages in picture quality, better color gamut and also stunning new audio potential to the market.
Another panel with speakers from Verizon (VP Michele Dupré), CNET (Maggie Reardon, chief reporter), Creative Strategies (President Tim Bajarin), and Dealerscope (Rob Stott, editor in chief), clarified the introduction of 5G will greatly influence the market approach by retail outlets—from immediate presentations to pop-up-shops to online content to an improved understanding of customer behavior and preferences. Not everywhere will have 5G in the beginning as the roll-out will start with geo clusters and then expand step-by-step, leaving the rural areas a bit behind if not enough transmitters cannot be installed. But long term 5G, with nearly no latency, will give immediate access to data, wherever it comes from and wherever it will be needed.
Another 5G game changer will be the mobility sector: autonomous driving depends upon an ultra-fast transmission communication between cars, smart city installations and security applications. And with 5G, you can expect to see completely new ranges of gadgets, accessories and applications introduced to the market.
The intention of CE Week, now a Global IFA Event, is to give global manufacturers easier access to the US market and to bring US exhibitors in contact with not only US retailers but also potential business partners from Europe. Both Dealerscope (as a leading US retail magazine) and the IFA management (as sales-oriented exhibition team with excellent relations to global buyers) were active to bring retailers to New York and connect them with exhibitors in match-making opportunities.
To smooth every potential market entry, companies offering warranty solutions to importers, patent lawyers, and other service providers were also present at CE Week.
"CE Week is the premier platform for conducting business in the North American technology marketplace, connecting key decision makers through matchmaking, high quality content, and networking," explains the organizer.
During the two-day event at the Jacob K. Javits Convention Center on the banks of New York’s Hudson River, visitors could see several companies exhibiting wireless earbuds (Phiaton, Tokk, JLab, 1More), earphones with noise cancellation (Blaupunkt, Phiaton) and headphones for the elderly. A 5.1 home theater without cables (Enclave), a new high end amplifier (Audio Control), high end speakers (Focal), the first speaker with built-in app processor which can access all music apps without a phone (the voice controlled Audea), plus broadcast quality USB microphones for streaming or recordings to use with a mobile phone (Samson).
The TV field was represented with a 65-inch 4K UHD Roku TV by Westinghouse, the Sony Z9G 8K HDR series and the annual TV Shootout to select the best TV sets in the market – the winner, selected by a jury, was the Sony A9G OLED. Sony also collected the awards for best SDR Day Mode, Best SDR Reference Mode, Best HDR TV and Best Streaming TV (a tie with LG C9P OLED).
The first gesture controlled aerial camera as the smallest palm-sized drone (Air Pix) was introduced shipping from July-- and two more models (one with dual HD lens, the other featuring water resistance) will ship in autumn. Miniature projectors and pocket printer (Kodak) were also on display.
For the smart home, a special exhibit area was dedicated to smart home installations with 20 exhibitors demonstrating new ideas from smart kitchen to living rooms, giving an idea how the market might develop.
Buyers could see an interesting Wi-Fi mesh router (Gryphon), Control4’s new Smart Home OS3, and a control center that integrates streaming players, game consoles and Sonos speakers to an ordinary TV run via a single remote (Caavo). Not to forget a look at a video doorbell with no required subscription and free 3-day cloud storage (RemoBell S), and the Alexa-enabled robot assistant (Temi).
The most impressive technology at CE Week was the AI vision startup (Lucid), which has developed software enabling every smartphone (via a free app) to capture images in 3D which are visible without glasses. These images can be shared so others will see the same 3D effect.
“It’s not just another trade show. By the end of your stay, we hope you have made connections and had conversations that are truly meaningful and have the potential to impact your business in a positive way,” the organizers told attendees.
In this sense CE Week in New York represents an opportunity to bring manufacturers, buyers and industry together where the IFA team from Berlin and the US team working at CT Lab Global Media can make the world feel a little smaller and perhaps a lot more profitable.
Peter Weber is a contributing writer for Dealerscope, as well as several other global technology publications including OnCE-News, ConsumerIT, MobileChannels, Digital Signage News