At CES, DISH Announces Sling TV OTT Video Service
DISH has announced at the International CES that it will launch by the end of January an OTT (Over-the-Top) live TV and Internet video service it is branding as Sling TV, with the target market being 18-to-35-year-old Millennials.
Sling TV, which will be delivered by leveraging high-quality Adaptive Bitrate Streaming technology, will offer consumers a $20 monthly contract-free basic launch package that will include many high-demand channels. Featured among them most prominently are ESPN, ESPN2 and The Disney Channel, including Internet video content and Video On Demand entertainment. Optional, $5-per-month add-on package tiers will also be available by genre (i.e., Sports, Kids, News/Information).
The programming will not be tied to any one device and will be viewable via Internet-connected devices including Apple’s iOS devices, Android devices, Macs and PCs, Amazon’s Fire TV and Fire TV Stick, Google’s Nexus Player, Roku players and Streaming Sticks, Roku TVs, and LG’s Smart TVs.