At CES, Sharp Adds Pixel Splitting Technology to 4K Ultra HD TVs
On display at the 2015 International CES, Sharp Electronics’ AQUOS 4K Ultra HD TV lineup for 2015 – with quadruple the number of models across seven screen sizes (43 inches to 80 inches) versus 2014 – will feature several models with design and performance innovations that will enable reductions in screen thickness even at very large screen sizes.
The wealth of model introductions by Sharp in the format is in line with market trends, said Jim Sanduski, Sharp Electronics Marketing Co. of America’s president. “By 2017, the [Ultra HD] market will account for two-thirds of TV sales revenue for the industry,” he said in unveiling the company’s newest innovations.
Sharp’s Pixel Splitting Technology and Quattron technologies, combined in the company’s “Beyond 4K Ultra HD TV” 80-inch-class TVs – which Sharp says will be the highest-resolution 4K TVs on the market when they ship late this year, will enable display of content on a 3840x2160 resolution screen up to effective resolution of 7680x4320. The technology splits pixels in half vertically and enables sub-pixel areas to create separate color values to the tune of 42 million more sub-pixels than standard 4K UHD. The result is that the TV delivers 167 percent greater resolution than traditional 4K UHD, says Sharp.