Economy Debated at IBS Show
For the custom electronics and home automation suppliers at this year’s International Builders’ Show (IBS), the soft housing market and the lag in recovery that is expected to occur well after the federal government’s economic stimulus package takes effect are all the more reason for them to have a presence on the floor here, in Orlando’s sprawling Orange County Convention Center.
“This is our first IBS, and the reason we came,” explained Paradigm’s marketing manager, Mark Aling, “is to help set up home builder-installer contacts. Lots of home builders don’t know who to trust on the CI side. When you give that key over to an owner, you’re handing over your reputation.”
For Control4, at IBS for a third appearance, and with a larger booth than last year, it’s a matter of educating builders about how to use technology as a lever for selling in a down market, said Eric Smith, chief technology officer. “The biggest thing we’ve learned in all our times here is that if you pitch builders about automation being able to make them more revenue, you’re barking up the wrong tree. Granite countertops make as much money, and they don’t break. But if you say, ‘This will help you differentiate your properties,’ that works.”