At NAB 2001 - Some DTV Momentum
By Markkus Rovito
Amidst the bulk of professional broadcasting and content creation news and products announced at the National Association of Broadcasters 2001 trade show, an underlying theme was the momentum gain the industry feels is happening in the transition to digital television.
The Consumer Electronics Association (CEA) and the National Association of Broadcasters (NAB) announced that they would be partnering in a promotional effort to expand consumer awareness of DTV products and programming options. A print and broadcasts advertising campaign will launch in the fall along with retailer tie-ins. The groups will be meeting in June to work out more details.