As it geared up for another PrimeTime event here in Las Vegas, the Nationwide Marketing Group doubled down on the commitment and promises it made to members during its winter PrimeTime event in Orlando to help them grow their business.
During the opening keynote address and into the press conference prior to the opening of the trade show floor, Nationwide’s executive team, lead by President and Chief Member Advocate Tom Hickman, continued to beat the message home that the group is here to serve its members. They’re doing that, they said, by developing and executing on initiatives aimed at making the retail business simpler and more time and cost efficient for the retailer.
“At the last show, we made some commitments to members,” Hickman said in a statement. “We promised to make it easier and more cost-efficient for them to operate their businesses. Those commitments have driven the Nationwide team every day since, and at this show we’ll be reporting back to members on each of these areas with our progress to date and our path for the future.”
Nationwide boiled their core commitments down to five key points:
- Providing best-in-class people, leadership, and education
- Delivering practical and effective marketing solutions
- Offering cost-effective yet comprehensive business solutions
- Giving members access to the latest emerging technologies and digital solutions
- And leveraging the group’s size to deliver the best opportunities for its members
Those commitments were reinforced and put into action at PrimeTime with the launch of two group-exclusive private label product lines in furniture and consumer electronics. On the CE side, Nationwide announced a partnership with Broad Electronics America and O’Rourke Sales that will give Nationwide retailers access to an exclusive line of 4K and HDTV sets that range from 32 to 65 in inches.
“There’s been a need among Members for a quality line of tier two or three televisions to fill the space once occupied by the likes of Toshiba and Sharp,” VP of consumer electronics Doug Wrede said in the statement. Our private label BEA televisions fill that need. Our vendor-partner, BEA provides quality products, from vendor-owned factories, with exclusivity, after-sale support and channel discipline. Our distribution partnership with O’rourke Sales Company completes the package.”
Additionally, Nationwide announced a new partnership in the furniture category that will be exclusive to their members. The new trademarked line called iLeather comes out of a partnership with Leather Italia USA. The line of furniture consists of three stationary models, three power motion models, and four individual recliners—all of which use a special iLeather manufacturing process that provides a higher level of protection benefits for the leather itself. In a press release, Nationwide explained that the process is applied at the factory level, and the benefits are prominently displayed on the products’ handbags and other marketing assets.
“We’re very excited to introduce the iLeather exclusive program for Nationwide Marketing Group” Leather Italia USA CEO Michael Campbell said in a statement. “In addition to adding an elongated level of surface enhancer and added value for the consumer, we’re equally excited about the ability to launch the iLeather trademark and registered patent name with such a respected organization.”
Beyond the work the organization is doing for its members, Nationwide continued to show its passion for giving back to through charitable work at PrimeTime. The group brought back its partnership with the No Child Hungry initiative, which aims to deliver more than 130,000 meals to local children, along with those in storm ravaged Haiti. Taking its commitment to that cause one step further, Hickman said that several members of the leadership team will eventually take half of the packaged meals and hand deliver them to children in Haiti sometime in the weeks following the show.
“We’ve talked the talk and done a tremendous job over the last several PrimeTimes, meeting our goals to package these meals,” Hickman said. “But now it’s time that we walk the walk. Delivering these meals—that’s the real hard part of this initiative; delivering these meals and putting them in the hands of the kids who need them. And that’s exactly what we’re going to do.”
PrimeTime opened the doors to its 220,000-square-foot exhibit hall on Tuesday givings its members a chance to visit with more than 200 vendors. According to Nationwide, some 5,000 retail attendees also had the opportunity to attend more than 100 educational sessions.