Nationwide Market: Redecorating Your Store
PrimeTime, the Nationwide Marketing Group’s semi-annual member convention, is what’s known as a “working show.” The more than 2000 independent retailers roaming the trade show floor at the Venetian Resort in Las Vegas this week weren’t there just to ooh and aaah over Hitachi’s Blu-ray camcorder or to swap stories about the old days when vendors took their best dealers to Hawaii. They were there to order merchandise at a critical time of year and to hear some straight-talk about how dated many of their stores look these days.
Nationwide’s leaders, guest speakers, and a number of vendors are urging the mom & pops to give their shops a makeover, a move that they say is critical for selling premium and higher-margin merchandise. Nationwide Vice President, Marketing/Appliances Adam Thomas says a new group-commissioned consumer survey has shown that modern shoppers need better reasons to visit independents. “We have to do a much better job at retaining the customer, at giving them good experiences in the store,” says Thomas. “We have to create an environment where the consumer can see what it would be like to enjoy these new products in their own homes.”
According to GE’s Manager of Buying Groups, Paul Riley, that means appliance dealers especially need to declutter the showfloor and build modern