AT&T Anticipates iPhone Launch With Branding Spree
In an attempt to create consistent branding across the board before the iPhone goes on sale, AT&T overnight altered signage, kiosks and point-of-sale materials in over 1800 wireless retail outlets nationwide according to an announcement made Monday. The alterations replace the Cingular logo with AT&T branding, continuing an initiative launched in January.
Rather than a response to a lack of brand awareness, this move is being made to encourage awareness that, according to recent research, is higher than expected, having increased by 80 percent since the initial branding campaign began.
As the sole wireless provider for the iPhone, to be launched in late June, AT&T is keen to create a uniform brand in its retail presence. Additionally, the company plans to launch AT&T Experience Stores in several markets, increasing the need for consistency.
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