ATON Names Dealer of the Year
ATON said this week that it has named Bryan Fetters of Socal AV its 2009 Dealer of the Year. The award was presented at the AVParts.com dealer event.
“In today’s economic environment customers are requiring dealers to sharpen their pencils and be more aggressive on pricing," ATON's National Sales Manager, Jim Koenig, said as part of the announcement.
"Instead of making virtually no profit on existing dealers normal go to products, dealers should be looking at alternative choices that offer more aggressive retail prices for the customer while still allowing the dealer to make a profit."