AT&T to Add Live News and Sports to Forthcoming HBO Max
TV as we once knew it, has changed drastically over the last few decades. Today, we have access to a variety of streaming services allowing us to binge watch an entire series at our leisure without interruption. While streaming has led to a large number of people cutting the cord, one major factor that keeps them coming back to cable is the live TV aspect that streaming services can’t seem to grasp.
That is until HBO Max.
Earlier this month, WarnerMedia and parent company AT&T announced plans to launch a subscription video service, dubbed HBO Max, by spring 2020. According to AT&T, HBO Max will feature content from Warner Bros., New Line, DC Entertainment, CNN, TNT, TBS, truTV, The CW, Turner Classic Movies, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth, Looney Tunes, and more. But now some even more exciting content is coming in the form of live news and sports.
“You should assume that ultimately HBO Max will have live elements: Unique live sports and premium sports,” said AT&T CEO Randall Stephenson. “Those are going to be really, really important elements for HBO Max. The same with news.”
Stephenson made mention of WarnerMedia’s current relationships with Major League Baseball, the NBA and NCAA men’s basketball, but was hesitant to confirm that the three would be on board with the service. He also said HBO Max would not offer live services immediately upon launch but urged everyone to “assume that ultimately HBO Max will have live elements.”
In the midst of all the hype, AT&T also confirmed the date of its investor presentation of HBO Max to be October 29, 2019—two weeks before the launch of Disney+, and likely around the same time as Apple TV+. HBO Max has already been securing a number of popular shows to position itself as a contender with the new era of streaming services. Currently, HBO Max has locked down some exclusivity deals with Friends, The Fresh Prince of Bel-Air, and Pretty Little Liars. Additionally, they’ll be coming up with some original content of their own with stars like Reese Witherspoon and Ansel Elgort.
To add to the options even further, Stephenson also said the company is planning a new “thin client product” called AT&T TV, with broadband service and a limited number of channels. The service—which is estimated to arrive in the third quarter of this year—will be a lower-priced option to the struggling DirecTV streaming platform.