Attitudes: Dealerscope Heads to the Middle East
We’ve been talking for years about the huge opportunities for consumer electronics sales emerging in China. The country has an enormous population, a growing middle and upper class and a hunger for the trappings of Western-style affluence. However, there’s another region in the world with as much market potential: the Middle East. Talk about growth—there’s more than $47 billion invested in new housing construction in the United Arab Emirates alone. The Middle East and North Africa are home to a $7 billion consumer electronics business that should experience double-digit growth through 2010.
The population, particularly in the UAE, is young, wealthy and technology and Internet savvy. In Dubai itself, with a large population of expatriates, cell phones and text messages are the communication standards, while construction cranes fill the skyline.
So we believe a need exists to better relations between the consumer electronics industry’s movers and shakers here, and the business leaders there. That’s why Dealerscope is heading out this month to the Home Tech Middle East trade show with the Consumer Electronics Association. The show, held in Dubai from May 13-15, will be a showcase for new technologies as well as a forum for important communications. In fact, CEA is bringing a whole delegation of people to the show, several of whom (Monster’s Noel Lee, Home Automation Inc.‘s Jay McClellan, and CEA’s Gary Shapiro and Todd Thibodeaux) will be featured speakers and keynoters at the event.