Attitudes from the Editor
Want to turn a customer off? Tell them they're wrong.... Recently my husband and I went to a local Sears outlet to buy a scratch-and-dent dryer. But right in front of the outlet was a souped-up stacker. So what if it cost more than $1,000? It would save space, save water, save money. A friend had one and loved it. I drag my husband over for a half-serious look.
Enter Charles the sales guy. "Can I help you with something today?"
"We came here looking for a dryer, but we're looking at this high-end stacker."