Attitudes from the Publisher
Here at Dealerscope HQ, we happen to have two major milestones to celebrate over the course of September and October. One year ago this month, we launched the redesigned, refocused magazine you have in your hands today. September 2001 marked the birth of Dealerscope v.2, if you will—with editorial material centered squarely on CE retailing strategy and savvy. The move away from a strictly product/industry news concentration, and toward product/industry knowledge content, has proven extremely successful; we continue to receive letters from readers who appreciate our refocused editorial mission, and who congratulate us on how well it's been carried out. So I'd like to express my profound thanks to all of our contributing writers—the CE retailers, manufacturers and distributors—whose experience and insight have made such success possible. I also welcome continued feedback from our readers and the industry at large; your comments and questions will only further improve the content presented in this magazine.
The October issue will recognize yet another anniversary—the 80th year of Dealerscope's publication. We'll use this landmark in our own publishing history to celebrate the incredible vitality of the consumer electronics industry over the past 80 years. The issue will feature an extensive and detailed timeline documenting consumer electronics' progress. We'll look at eight decades' worth of new technology—those products that caught consumers' fancy, as well as those that didn't (Sorry, Betamax).
We'll take a decade-by-decade approach in examining the CE landscape's changing face, with features considering the histories of advertising and merchandising, retailing and mobile electronics. Industry association vets, such as Gary Shapiro and Jack Wayman, will also offer their perspectives on consumer electronics then, now and tomorrow. And, of course, we'll chronicle the history of Dealerscope itself, in its role as a monitor of consumer