Attitudes from the Publisher
The old adage, "It's not what you have but what you make of it," has never been more true than at the recent COMDEX show. While the event was one-half the size it was last year in terms of square footage, the action on the show floor is what garnered the most attention. It also showcased an issue that has been lingering on the industry radar for quite some time: convergence.
It was apparent at COMDEX just how closely related the IT world has come toward meeting consumer electronics. But as computers are becoming more compatible with home entertainment, CES is the show that will reap the most benefits, not COMDEX. I'm confident that this year's CES will be the most impressive show to date, experiencing an upward swing that has been continuing for the past few years, no doubt in part to the tremendous support that CEA provides. It's success (as well as COMDEX's disappearing act) can also be attributed to burgeoning technology.
Digital photography has experienced major growth as more consumers are able to afford what was once expensive (not to mention complicated) to adopt. In the same way, mobile and wireless technologies are surprising even the gloomiest predictions. Though last year's research suggested that consumers wouldn't want wireless technology, the cash registers are telling a very different story this year. CES benefits from this enthusiasm in three ways: attendance, news worthiness and networking.