Attitudes from the Publisher
Are people losing interest and faith in advertising? Everything I've read recently—the Wall Street Journal, USA Today, Advertising Age—is saying that advertising has lost its power, with some pundits suggesting that it may never get that power back. Nobody, however, is talking about what do you use to promote yourself in such a market.
You could point to two factors driving this loss of luster: the economy, which is making everyone along the consumer food chain double-think every dollar, and the Internet, which is increasingly educating the consumer, for better or for worse, so that they are no longer controlled solely by advertising impressions.
To my mind, there's no question that the Internet brings value, but it never gave the marketer what was expected. If you remember, three to five years ago, the Internet was going to be the No. 1 medium, more powerful than TV.