Attitudes from the Publisher
This has been a crazy year, filled not only with the obvious craziness. For me, taking over a magazine and coming up with a new game plan, a new differentiating strategy and new business opportunities for Dealerscope has been a wild ride.
In February, during an in-house editorial audit, I had a vision of what Dealerscope could be. With the help of Editor-in-Chief Janet Pinkerton and her staff, as well as our Art Director Al Gaspari, we fine-tuned that vision and put it on the street.
What you read today is the result of months of hard work. We will continue to tweak and tune, but after a formal eBrain survey of retail readers and informal polling of manufacturers, the consensus is that the industry is overwhelmingly supportive of our new direction.