Audio America Acquires C.E.D.
PowerHouse Alliance member and regional distributor of consumer electronics and 12V products Audio America has acquired A/V specialty electronics distributor Consumer Electronics Distributors, Inc. (C.E.D.). With this acquisition, Audio America, which has distribution centers in Florida, Atlanta, Chicago and Los Angeles, expands its buying power and reach in the Chicago metropolitan market and the broader Midwest. The deal was finalized Feb. 20, and the combined company moves forward as Audio America.
Together, Audio America and C.E.D. have over 50 years of experience in the industry. As members of the national distributor consortium PowerHouse Alliance, besides gaining stronger buying power, they benefit synergistically from convenient locations providing access to over 250 lines, training programs and service and support, according to the announcement statement.
“After decades of organic growth, the C.E.D. acquisition represents the next level of expansion for Audio America,” said Audio America Chairman Ryan Munder. “Combining two industry leaders makes sense not just from a financial standpoint, but also culturally and strategically. We look forward to continued growth as we pursue our business model built on trust, innovation, and helping others.”
Audio America, according to the announcement statement, plans for growth, expansion, and improvements to provide stronger buying power, better service and support from the expanded sales force and customer service and technical support personnel.
The acquisition expands Audio America’s territory: Existing customers can continue to shop and order from the company’s Florida, Atlanta, Chicago, and Los Angeles distribution centers, and Audio America now welcomes customers to three additional showrooms and distribution centers in Illinois, Wisconsin, and Minnesota. Customers of the former C.E.D. and Audio America locations can look forward to new products, brands, and categories becoming available soon.
“At Audio America, we believe that our people are the key to our success. We’re excited to join forces with the talented C.E.D. team, who bring technical, management, and service manpower to Audio America,” said Audio America CEO Jonathan Elster. “In this new chapter, customers across our regions will be supported by our larger team of experts, expanded regional footprint, and broader product portfolio. The acquisition benefits everyone involved, so we look forward to Audio America’s future.”
Audio America and C.E.D. customers can expect business as usual for ordering, support, and shopping at their local locations, said the statement.