ADA Announces Pricing Freeze
Audio Design Associates on Monday announced that it is keeping all of its prices at their 2007 levels through 2009. The manufacturer also said it will extend its 30-Year Product Warranty to June of next year.
In a statement, the company said it will make up for the unusually high per-unit manufacturing cost by cutting down on waste.
“Naturally our component costs have increased during the past year with raw materials and fuel prices surging,” the company’s president, CEO and chief design engineer, Albert Langella, said as part of the announcement. “Dealers are being hit hard from both the consumer side and product side. It is my belief that by holding our prices, ADA dealers will have the upper hand in this new economy.”