Denmark-based M&K Sound has chosen Audio Gear Group, a manufacturer and distributor of custom installation specialty products, to be the U.S. distributor of the M&K brand consumer and professional loudspeakers. Audio Gear Group, owned by entrepreneur Dave Chai, runs the website outdoorspeakerdepot.com, which is a direct-to-consumer source for outdoor and indoor loudspeakers, electronics and accessories, including the recently-launched Black by Optimal Speaker Design and now M&K Sound.
In a statement, Audio Gear Group said it intends to distribute M&K Sound products through a network of specialty audio distributors, retailers, and custom integrators, as well as sell direct to consumer through the MKsoundUS.com website.
“Several successful brands have shown that B-to-C sales can be complementary to and in fact supportive of dealer sales efforts,” Chai said in the statement. “If a brand’s direct sales effort is non-predatory and carefully managed it can reinforce the brand story and help our channel partners be more successful with the M&K brand.”