Audio's Dedicated Servant
At Advent, he continued to introduce high-quality speakers, but this new company's initial formation stemmed from Kloss' desire to enter the world of television sets, although not necessarily for the right reasons.
"The Beatles had come on the scene, and boy, there was going to be much more listening to music than there was before. I could sense (it) right away," he said. "This was going to be a big business. This would not be a hobbyist business." It lead him to believe that the industry would revert to the big-name companies like Zenith and RCA. "I was half-right," he said. "It became a big business, but it never reverted." Kloss' mistaken belief that the smaller audio companies had no more place in the industry caused him to take a turn. "I anticipating that (and) put my interests in television in a serious way," he said.
Again his love for quality was the drive behind his work. "There hadn't been such a thing as projection television. Nobody was talking about it, no one was asking for it. My feeling was, look if I'm going to spend time watching it, I want to watch it properly. When I went to the theater, I got the best seats in the house, and if I was going to watch television at all—which I didn't until I built one—the idea was that this medium ought to be taken seriously."