Audio's Future is in the Air
Don't Count Out HD Radio
At CES, a significant group of broadcasters, representing almost a majority of radio stations in the United States, pledged their intent to convert stations to digital, even though only a few lines of product on the market support it.
"By the end of 2007, we plan to convert 75 percent of our stations in the major markets," says Jeff Littlejohn, executive senior vice president of distribution development for Clear Channel Radio, a media powerhouse that is also a major investor in iBiquity Digital Corporation, the company that developed and now licenses the FCC-approved digital radio broadcast technology. Sixty-five of the company's stations are broadcasting digitally and Littlejohn says Clear Channel aims to convert 95 percent of its 1,200 U.S.-based stations in top 100 markets within three years.