AudioSource Targets Bluetooth Users with Sound pOp
AudioSource, once strictly a custom integrator-oriented supplier until it broadened its product scope with the introduction of its first soundbar in 2011, has brought out a Bluetooth mini speaker/hands-free speaker-for-phone that company CEO Tom O’Mara said combines the design appeal and small footprint consumers crave with the high level of build quality the company has been known for throughout its existence.
At $39.99, the UV- and water-resistant, tennis-ball-sized Sound pOp is available in seven colors and sports a high-grade silicone finish and a high-quality suction cup at its base that will stick to shower walls and even to the backs of smartphones and tablet devices as a “kickstand.” These features aside, however, Sound pOp boasts audio specs that O’Mara said are impressive for a speaker of its size and price-point. These include the latest Bluetooth technology (Version 4.0), which offers HD Voice, noise cancellation and a streaming range of more than 30 feet. It also features advanced DSP circuitry, a 1.5-inch high-efficiency driver, Class D amplification, and a built-in mic with one-touch talk. Its internal lithium-ion battery connects to a power outlet via a USB mini port to recharge for an hour, allowing up to eight hours of use.
“The Bluetooth speaker market is on the same curve as the headphone market was a couple of years ago,” observed O’Mara. He explained that the timing was right for the company to field this Bluetooth speaker product because as the market segment builds, “it needs an audio company in it.”