At Audiovox’s Summer press conference in New York City, president Tom Malone demonstrated several new products, many of which had been shown in early forms at the Consumer Electronics Show in January.
The company recently entered the plug-and-play navigation category with a number of new products, the chief of which is the Rock and Road (NVXM1000) which combines GPS navigation along with XM radio and XM Live Traffic updates. “Great category, growing very quickly ... eight million units projected,” said Malone about the navigation category. “We’ve got to do it with innovation, and I think we’ve got the product to do that,” said Malone. The Rock and Road uses Audiovox’s XM Mini Tuner, which costs an additional $29.95. The nav unit also plays MP3 files and is now shipping for $699.
Another new category for Audiovox is the digital picture frame market. The company’s first entries include 7-inch, 8-inch and 10-inch models which also playback MP3 files and include clocks and calendars. “This will be the beginning of our line,” noted Malone. He said the company plans to introduce additional products in about 60 days with a much more lifestyle approach. “We think application and lifestyle will be more the direction of the category.”