With its sights set on attacking a massive white space in the audio/video industry, Austere—a new luxury a/v accessories brand—launched with a lavish private event in New York City this week. Founded by consumer technology industry aficionado Deena Ghazarian, who will also serve as the company’s CEO, Austere loudly proclaimed its place at the high end of a tech segment that often is something of an afterthought.
At a time when so much in the tech world is being driven by design and fashion, Austere has basically called out the industry for refusing to address the home theater and entertainment space for not giving the same undue attention to the accessories that make all of these products perform optimally. Among the products available at launch are two different series of HDMI 2.0 cables that come in various lengths and support 4K HDR, an optical audio cable, an audio interconnect cable, speaker cables and cable adapters, a subwoofer cable, two series of surge protectors, and a screen cleaner solution. The cables range in price from $39.99 up to $199.99, while the surge protectors go from $129.99 up to $199.99, and the screen cleaning solution will retail for $19.99.
During the launch event, Ghazarian noted that these products were just a start for Austere, and that the company is already exploring different segments to possibly expand their reach even further.