TV Authority launched a Web-based company in 2000 selling CE in the most unpopular channel in the industry. It's been a wild ride.
Right off the bat, Vice President Jason Palmer wants his customers (and vendors) to know that the story of TV Authority's success is not simply the story of an Internet start-up that somehow made it through the bubble-burst of 2001. It's not simply the story of three guys, barely out of college, taking a crack at the American dream. And it's not at all the story, he insists, of a Web-based reseller doing its best to move boxes as quickly as possible, all the while flying just below the manufacturers' radar.
No, the story goes something more like this.