AV Partners, Clarity Form Alliance
Southern California manufacturer representative firms AV Partners, Inc. and Clarity Business Group, Inc. said Monday that they will form an alliance, with the combined organization taking on the AV Partners name, with the companies covering the territories of Southern California, Arizona, Southern Nevada, and Hawaii.
Eric Leicht of AV Partners will stay as the principal of the combined company. Clarity's Martin Byrne will maintain a "management and territory role."
"Our dealers all want to do more business with less vendor partners to increase their efficiency," Leicht said as part of the announcement. "Our focus has always been on the high-end of the market and the dealers that play in that arena demand knowledgeable sales reps who always have an answer in the bag. Today that means having a greater array of luxury products in our arsenal. When we looked at the product mix and personnel, the synergies between AV Partners and Clarity Business Group were obvious; it just made sense to combine."