AVB Announces 4 BrandSource Store Makeover Winners
AVB has released the store names of four of its BrandSource buying group members who have won complimentary store remodel services in its AVB Makeover Store Edition contest, fashioned after the Extreme Makeover TV show concept.
The winners are: Lyle’s TV and Appliance, Elkhorn, Wis.; Millar’s Appliance, Bay City, Mich.; Riester’s Appliances, Auburn, N.Y.; and Broadview Appliance, Oak Harbor, Wash.
The program, unveiled at the BrandSource convention in March with a video of a makeover done for Minneapolis-based member Plaza TV & Appliance, demonstrated to members how a facelift can transform a store and also energize the associates who work there.
Winners will be provided with renovation services to be performed by an outside contractor. The makeovers, according to AVB, will target key design areas including paint, flooring, lighting, signage and merchandising concepts to give the stores a fresh look and inviting feel.
An announcement statement about the winners explained that the contest was created “in response to a growing disparity between some members’ aging storefronts and their state-of-the-art websites.” Besides helping the contest winners to level their in-store showroom presentations with their online ones, an additional goal was to eventually share with all AVB members a template for easy-to-execute, low-cost showroom refresh ideas, based on the Makeover takeaways.
“The store remodels will inspire other members to invest in showroom updates that, following our Makeover system, can be implemented very economically,” said Jim Ristow, CEO of BrandSource/AVB, in the statement.
The competition drew contestants from across the country who entered by submitting photographs of their showrooms along with a brief explanation of why their storefronts would be good candidates for the remodels. The submissions were then reviewed by a panel of independent judges, who considered which stores would get the most bang from the upgrades.
All were notified by phone and understandably thrilled by the news. “Oh my gosh, I’m on a cloud right now!” said Lyle’s co-owner and secretary, Sue Schinke. “I’m flabbergasted.” Schinke said she plans to point the Makeover crew at the company’s “ugly TV room, which hasn’t been updated since the 1980s.”
The makeovers will begin in the coming weeks, and low-cost remodeling ideas, based on the showroom upgrades, will be shared with all AVB and BrandSource dealers, so that all members benefit from the program.
The concept, and the groups’ singular focus on the membership, wasn’t lost on contestant Carie Groves, owner of McEntire’s Home Appliance in Lincoln, Ill., who felt compelled to reach AVB by email.
“Thank you for the opportunity to enter,” Groves wrote. “Although we were not chosen as a winner, I appreciate what BrandSource does for its members and I congratulate all the winners and look forward to seeing their makeovers!!”