AVB Inc. announced a new member program with American Express at the 2018 National Convention to extend flat and low pricing for all BrandSource and ProSource members. The American Express discount rate is 2.1 percent, what is believed to be the industry’s lowest rate. The American Express program launches alongside BrandSource’s recent luxury badge announcement at convention.
“The margin opportunity on the American Express program through AVB Inc. is a significant savings for our business, giving us the ability to gain higher profit margins. American Express is our number one choice for customer credit card payment and this new program AVB has rolled out gives us the opportunity to sell more, on the card our customers love, with a higher return. It’s a win-win for our business and for our customers,” said Steve Sheinkopf, chief executive officer, Yale Appliances and BrandSource member.
AVB Inc. partner, ProSource, a company focused solely on consumer electronics, will greatly benefit from the AmEx program and will return that reward to their members. “For the ProSource customer, the new American Express rate program through AVB is one of the biggest deals we have seen come forward. The American Express card is the number one card our ProSource members are asked to take during a transaction. The new program, at 2.1%, helps our members stay more in-line with the other credit card company rates, while gaining an immediate rebate for their businesses, ” said Dave Workman, chief executive officer and president of ProSource.