Average Wii Shelf-Life: Just 60 Minutes
Demand for the Nintendo Wii console is so high that its average shelf life is a minuscule 60 minutes. That’s according to Nintendo of America president Reggie Fils-Aime, who quoted the figure in an interview with Wired magazine.
The Wii remains sold out in most places, over a year after its launch, a state of affairs over which Fils-Aime called himself “passionately upset,” since supply has not caught up with demand. He added that he and the company’s American executives often remind Japan of the “missed opportunities” caused by the shortage.
Nintendo’s U.S. operation gets around 40 percent of the Wii product; there are not believed to be major Wii shortages elsewhere in the world.