In what is being classified as “one of the most progressive moves in the history of retailing,” AVS Audio Video has joined forces with Pirch—an innovative company that provides kitchen, bath, and outdoor appliances—to offer their custom networking solutions as well as high end audio/video equipment. The partnership will be realized at Pirch’s new 37,000 square-foot location in SoHo, New York City.
“Pirch has been making headlines in the last few days in print, broadcast and on the Internet because its retail concept is nothing NYC has ever seen before,” Franklin Karp, chief operating officer of Audio Video Systems, said in a statement. “Potential customers will be invited to test the pricey showers, soak in super expensive tubs and cook in lavish, custom-made kitchens. Major personalities, as well as customers who want the ultimate in luxury, have been signing up to experience the possible $100,000 makeovers.
“AVS is the perfect ‘strategic partner’ in this revolutionary retail concept because we specialize in the integration of all custom systems and control technologies throughout the home. Complementing the Pirch retail concept, AVS will provide the customer with hands-on experience that will include intuitive and seamless controls at the press of a button.”