Awareness Up For DTV Transition, CEA Says
Thanks to varying education efforts from both the government and private sector, awareness of the upcoming DTV transition has risen to 86 percent in the U.S., a jump of 12 percent since the start of the year. That’s according to statistics released this week by the Consumer Electronics Association.
CEA also found that nearly one third of antenna-using households have already applied for a converter box coupon under the National Telecommunication and Information Administration’s program, and that an additional 37 percent plan to do so by year’s end.
“This survey is very exciting because it validates what our industries have believed for years: the digital television transition will be a huge success,” CEA President/CEO Gary Shapiro said as part of the release. “As we quickly approach this digital destiny date of February 17, 2009, we are pleased to see consumer awareness grow to 86 percent - a huge milestone.”