Azione Conference Focuses on Labor as Underutilized Revenue Source
This presentation was followed by a related open discussion in which the dealers presented their own successful new business models, speaking of increasing labor charges to boost profits, as well as steps they took to ensure customer satisfaction such as follow-up calls and visits, the giving of gifts to customers at holiday time, sending thank-you notes, and even wearing protective "booties" when working in customers' homes to avoid leaving mud and dirt tracks behind. One dealer spoke of how these booties can be customized with a company logo to act as a marketing tool as well.
Making Money on Labor
Next was a roundtable discussion in which each table of dealers present had their own talks on what they'd done to boost labor revenue in the past year.
Ideas resulting from these discussions included: