Azione focuses on marketing for first day of Fall Conference
Eggers said Atmos could be installed with between seven and 34 speakers, and its adaptability would enable dealers to cater systems to the specific needs of their clients.
He told the dealers that they will be the people perfectly equipped to bring Atmos into consumers' home theaters.
Eggers spoke of how content development for Dolby Atmos is moving forward, with movies and TV shows such as Game of Thrones being mixed for Atmos. He added that Atmos systems have an upmixing mode that upconverts Dolby Surround to near-Atmos level. He also suggested that dealers pair Atmos with 4K TVs to offer completely refit, next-level home theater packages providing improved sounds as well as sights.