Azione to Push North of the Border with Updated Vendor Programs
Azione Unlimited announced plans to push its services into the Canadian market, a move that the group says marks the first time a U.S. buying group will offer services north of the border. The goal, according to Azione, is to create Canadian-specific vendor programs while also bolstering the broader support network for the buying group’s members.
"Azione Unlimited excels at being an association that has mastered the art of idea sharing and the science of strong vendor programs - and we intend to maintain that reputation as approach the Canadian market," Richard Glikes, President of Azione Unlimited, said in a statement. "But what I think really makes this a prospering partnership is a mutual benefit from both parties. Canadian dealers will welcome an abundance of business guidance, networking opportunities, and growth potential. Additionally, both our dealer and vendor members can work with a brand new audience of top-tier members to spark new ideas. It's simply a win-win."
With the move north, which was encouraged by current vendor-members looking to expand into new markets, Azione will look to welcome a new network of Canadian-based dealers into its membership.
"Azione Unlimited has always surrounded itself with smart people, and these Canadian dealers will be no exception," Glikes said. "We are using distinct criteria to identify not only who would be a good fit but will further cover the entire Canadian market. It's not just about adding any dealer; it's about how the group dynamic can continue to prosper by sharing ideas and best business practices."
Azione said that the multi-staged effort will begin by locating premier Canadian dealers and revamping current vendor programs to complement their presence in the new market. And to that point, beyond simply encouraging Azione to move north, the group’s vendor-members have worked to create some of that Canadian-specific programing that will better-reflect the growing market.
The group is currently working with its vendor-members to identify who would qualify for membership based on revenue growth, lines carried, and influence in the market.