Developed to cultivate powerful relationships within the association, Azione Unlimited is proud to host its third incentivized trip for dealers and vendors with a charming escape to Italy. The goal of the trip is to encourage Azione Unlimited dealers and vendors to invest within the group, rewarding those who make the most significant commitments with an all-expense paid getaway. In turn, this has motivated dealers and vendors to generate more mutual growth, produce increased profit with industry partners, and add even more value to the robust association.
"Not only does a contest like this get people excited, but it helps build better relationships within our group and make the group more profitable," Azione Unlimited President Richard Glikes. "Azione Unlimited provides a host of extensive offerings like training and deep vendor programs that make businesses grow. We always encourage our dealers to take advantage of that. In turn, our Italy trip further highlights those offerings and benefits the members that are taking full advantage of what we have to offer by rewarding them with a destination trip."
The trip provides five vendors and five dealers to bring a guest on a six-day, five-night journey that drinks and eats its way throughout Rome, Florence, and Siena. It includes wine tastings, walking tours, and exploration of ancient Italian landmarks. Azione Unlimited's previous all-expenses paid trip have brought members to Aruba as well as the Turks and Caicos islands.
For vendors and dealers to win the trip, they are measured in four distinct categories - adoption, engagement, excellence, and growth. Satisfying criteria such as adding new lines, attending training sessions, or achieving specific growth milestone earn dealers and vendors more opportunities to attend the trip. The contest reflects Azione Unlimited's continued growth, currently awarding over 850 tickets between both members and vendors, with an almost 100% participation rate.
“We’ve refined our trip from the past two years by increasing the length of the contest, the length of the stay, and chosen a more adventurous destination,” said Glikes. “Having a contest like this be so successful can really show the strength of the group, even in a down economy. Our previous winners have been thrilled and it has added a little bit of spice and fun to doing the right thing with our vendor partners.”
The full six-day, five-night itinerary can be viewed at bit.ly/azioneitaly.
The preceding press release was provided by a company unaffiliated with Dealerscope. The views expressed within do not necessarily reflect the thoughts or opinions of the staff of Dealerscope.