Azione Unlimited, the education and buying group for custom installers and home technology professionals, has announced its virtual reality (VR) showroom—built on a sophisticated graphics engine employed by top video game studios—has gone live. The VR Showroom software, developed by BDX, Inc. a digital marketing technology organization for builders, allows users to experience how technology will look and function in a home while moving, virtually, through each room.
The Azione Unlimited Virtual Reality Show House demo runs on a computer or an app, giving dealers the ultimate flexibility to bring the showroom demo right to the prospective customer’s home. However, the VR experience can also be controlled via a PC or an Xbox game controller and viewed through an Oculus Rift Virtual Reality headset, or it can be viewed by more than one person at a time on a computer monitor or a larger HDTV or projection screen.
Azione and its member vendors have joined together to fund a base model containing over 100 products from 30 companies. With the heavy lifting completed, dealers now have the option to purchase the model as-is or customize it. BDX can create specialized versions for dealers that could include their particular brand mix, company logo, and contact information, regional/environmental landscape representing the dealer’s location, and much more.