Azione Unlimited Sales Key Leader Meeting Redefines Sales Process with Innovative Techniques
Designed to increase sales acumen, generate innovative approaches, and share new selling tactics, Azione Unlimited’s Sales Key Leader Meeting has left a lasting impact on attending members. Hosted July 10th and 11th in Chicago, Illinois, the Sales Key Leader Meeting was conceptualized to complement the sister education-focused Key Leader Meetings for system designers and operation managers that were held this year in March and July respectively.
"Our Key Leader Meetings were organized around for the unique job functions that may not typically receive the types of intensive training and education that a business owner gets from our main conferences," said Patrick McCarthy, Azione Unlimited Director of New Business Development and Member Services. "The result is two days of focused conversations, keynotes, and two-way dialogue that retools our members with brand new ways to approach similar problems. In an ever-changing industry, a new perspective on the market can sometimes be a dealer's most valuable tool."
Alongside the Sales Key Leader Meeting's strong emphasis on knowledge sharing and open conversations, keynote speakers Richard Glikes, President of Azione Unlimited, and Dave Berman, President of ESD Technologies, presented two unique perspectives on selling techniques that "share the same foundation, but provide two distinct results," notes Glikes. Sharing nearly 90 years of retail and consumer electronics sales experience, Glikes and Berman approached the group with passionate, open discussions that covered everything from "The Art of Negotiating" to "Managing Process with Selling Tools."