Azione Unlimited Spring Conference Stresses Interaction, Growth
The Three-Year Plan
Later that afternoon, reps from Azione’s member vendors (as Glikes explained, dealers are considered members in this group) joined with the dealers for the first general session, which kicked off with a discussion of “The Three-Year Plan”—a look at the objectives Azione wants to achieve in the first three years of its existence.
These objectives included:
• Growing the number of participating dealers in hopes of reaching the targeted cutoff of 250
• Evaluating software platforms for deployment by all Azione dealers
• Working with vendors to create Azione-branded private-label products
• The creation of a Web portal that would funnel qualified leads to dealer members
And the Winners Are …
“What would an Azione meeting be without awards?”, Glikes asked the attendees. The general session saw him handing out awards to members in the following categories:
• The Golden Goose (recognizing the most profitable member vendor of the past quarter) went to Integra, represented by Keith Haas.
• Two Vendors that are Coming on Strong: URC and WyreStorm Technologies LLC
• Great Growth in 2012: Liberty AV Solutions
• Highest Growth Percentage in 2012: Access Networks
• No. 1 Supplier in 2012: Sonance
Where Will We Be?
The three-year plan continued to be the primary topic on April 11, which featured a panel of Azione member dealers discussing their goals for what they’d like the organization to achieve in three years.
Establishing national, group-wide providers of marketing services and health insurance were suggested as provisions members would like to see from Azione.
This session was followed by a panel discussion on where the consumer electronics industry will be in three years. Daniels served as moderator for the panel, which consisted of vendor reps Aaron Gutin, Access Networks; Ed Janowski, Liberty AV Solutions; and John Buchanan, Meridian.
Buchanan stressed the importance of focusing on the customer and what they are buying in a marketplace that will only face more competition from Internet sellers and other competitors over the next three years. He predicted changing market forces in years to come, due to “technology getting cheaper, increased competition, and manufacturers going direct to the consumer.”
“Efficiency, efficiency, efficiency” was the best approach to face this future, according to Gutin, who added that dealers should take advantage of their opportunity to provide live product demos, advising them to ensure that the demonstrations utilize top-quality media: “It all starts at the file. … The demo is everything.”