Dubbed the Donnee in Denver, the biannual Azione Unlimited conference is bringing together over 250 members for three days of business advice, collaboration, and a few thoughts on the future of lighting. Aside from the continued conversations, the buying group will host the conference TED Talk-style - akin to the wildly popular global speaking series - giving nine different speakers from a broad range of backgrounds 15 minutes to talk about a variety of topics.
Following Azione's path so far, members have been exposed to a few unique companies and how they are influencing the future of the industry. The last meeting for Azione members in Philadelphia hosted Google Home, Sonos, and a handful of industry partners in the architect, building, and design arena. Their views all dovetailed nicely into each other as they talked about why the future of form meeting function becomes so important.
The Philadelphia meeting also introduced Boston-based lighting designer Wolfers and the newly acquired System 7, who offer a turnkey solution to the vetting, purchasing, delivery, and installation of lighting. And the initiative has already begun to make huge progress as integration firm's like San Diego-based Acoustic Evolution is already seeing positive growth. They have essentially become the go-to for many of their clients (and a few new ones) to be the contractor for all things lighting design in a home.
“Oftentimes, homeowners end up giving the lighting and lighting control aspect of a project to the electrician or lighting control guy,” said Allen Tremble, owner of Acoustic Evolution. “But contractors and homeowners are starting to see that it’s more beneficial for integrators like us to do the lighting control as well, because then there is only one programmer in the house, all systems tie together, and it gets done faster.”
With the help of Azione Unlimited’s Lighting Initiative, Allen Tremble, owner of Acoustic Evolution, was able to execute the lighting design, specification, and installation on a deeper level for several profitable lighting systems alongside the home automation and entertainment systems.
And lighting is just one of the few tangible ways President Richard Glikes hopes to grow his buying group. His conference continues to give one-on-one meeting, team-building exercises, and a refreshed dose of buying group meetings. The topics include “How to Grow from $1 Million to $4 Million”, “Onboarding Employees”, and “How to Speak to Architects” and define real paint points that his members discuss with him.
“The Donnée in Denver encourages members to consider the aspects of the industry they’ve accepted as ‘truth’ and explore whether these beliefs still hold true,” says Azione President Richard Glikes. “With the industry changing so fast, members must change the way they think about concepts like service, talent recruitment, the adoption of new technologies like AI, and forays into new markets, like lighting. We know that every member will conclude the three days energized, inspired, and with new ideas and actionable insights to bring back to their workspace.”