Azione's New Theme For the New Year: "Elevate"
The buying group Azione Unlimited will use the word "Elevate" as its theme for 2014, founder Richard Glikes announced Monday.
The 2013 theme was "Confluence." The "Elevate" theme will consist of four points of focus: raising labor prices, selling more expensive brands and models, improving salesmanship and implementation of best practices.
“I’m a firm believer in goals. We’re going to elevate our game," Glikes said in a statement. "These will be accomplished through the cooperation of our smart dealer members and dedicated vendor members. The result will be that the bottom line will Elevate. That’s a very good thing.”