B2B and Beyond
One major advantage to smaller retailers is Priceforce, a buying pool arrangement that allows smaller retailers to "team up," giving them the advantage of buying in bulk.
While the identity of both providers is kept confidential, they are revealed to each other right before the transaction is finalized. So, buyers and sellers, theoretically, could contact each other outside of the CETRADE.com forum.
Kristal said his site retains the right to revoke any party's membership, if someone is suspected of wrong-doing, and can remove their postings and deny them access to the site.